Overview
- An analysis for DPA by price app Smhaggle finds many seasonal sweets cost about 25% more than last year, with some items far higher.
- Specific rises include chocolate Santas up to roughly a quarter more in general and as much as two‑thirds in some cases, Dominosteine around 25% higher, and filled Lebkuchen hearts up to 60% more.
- NIQ reports about 10% fewer units sold by mid‑October compared with 2024, while the share bought on promotion jumped from 46% to 66%, keeping revenues roughly level.
- A Reddit photo of mini Elisenlebkuchen priced at €6.29 in a Tegut store drew strong reactions, highlighting large price gaps across retailers.
- Examples span Aldi packs from €2.29 to organic and premium options near €5 at supermarkets and drugstores, with industry citing elevated cocoa and nut costs, energy, transport and wages, and noting retailers set end prices.