Christmas Adverts 2024: Brands Unveil Festive Campaigns

Major retailers release creative holiday ads to kick off the festive shopping season.

• John Lewis's ad features a nostalgic journey through family memories, set in a magical store environment.
• Waitrose presents a two-part whodunnit with celebrity cameos, leaving viewers guessing the dessert thief.
• Sainsbury's ad includes a CGI BFG character, voiced by Stephen Fry, in a quest for festive treats.
• Aldi's Kevin the Carrot returns for a Mission Impossible-style adventure to save Christmas spirit.
• M&S showcases Dawn French as both herself and a fairy in a multi-part series of festive transformations.

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