Christmas 2024 Sets Record as Most-Streamed Day in U.S. Television History

NFL games on Netflix and holiday programming drive over 51 billion viewing minutes, with streaming accounting for nearly half of all TV consumption.

Nielsen reported a historic 51.2 billion viewing minutes on December 25, 2024, the highest single-day total in U.S. television history.
Streaming accounted for 49.5% of total TV consumption that day, marking a significant milestone for the medium.
Netflix's exclusive NFL games led the viewership, with the Ravens vs. Texans game drawing 2.98 billion minutes and the Chiefs vs. Steelers game close behind with similar numbers.
Holiday movies like 'Elf,' 'Home Alone,' and Netflix's 'Red One' were among the most-streamed non-sports content, showing strong audience interest in seasonal programming.
This record-breaking day follows a trend of growing streaming dominance, with the second most-streamed day occurring just weeks later during an NFL Wild Card game on Prime Video.