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Christie’s Closes NFT Department, Folds Digital Art Into Mainstream Sales

The decision reflects a pivot under new CEO Bonnie Brennan toward integrating digital works into traditional categories.

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Photo: Christie’s Auction House
Christie's
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Overview

  • Christie’s confirmed it will route digital art through its 20th- and 21st-century art category as part of a strategic reformat.
  • At least two staffers were let go at the end of August, including vice president of digital Nicole Sales Giles, with Now Media also naming Sebastian Sanchez.
  • The auction house will keep a New York–based digital art specialist and says its Christie’s 3.0 on-chain platform remains live.
  • The shift follows a steep NFT downturn since 2021, including Christie’s reporting $5.9 million in NFT sales in 2022 and staff reductions at rival Sotheby’s.
  • Christie’s was an early driver of the NFT boom through landmark sales such as Beeple’s $69.3 million Everydays and on-chain initiatives and partnerships.