Overview

• McCaffrey declined to renew his long-running Nike sponsorship to join While on Earth with a co‑founder title and a “very meaningful” equity stake.
• The startup launched in fall 2024 under CEO Todd Meleney with founders Mat Fraser and Brooke Wells, and it raised a seed round in the low seven figures.
• Company officials say McCaffrey is actively involved in product development, and they plan to introduce his signature sneakers and gear next year.
• While on Earth does not make football cleats, so McCaffrey can wear other brands in practices and games, and he will still wear Nike uniforms under the NFL’s leaguewide deal through 2038.
• The announcement featured a campaign video of McCaffrey playing Clair de Lune on piano, alongside a limited promotion offering a Pathway Hat with purchases over $150.