Overview

• Smith will lead creative across men’s shoes, leather goods and accessories, producing four collections per year.
• An initial capsule is slated for January release in Paris and online, with a full debut at Paris Men’s Fashion Week in January 2026.
• Christian Louboutin will continue to oversee the men’s division as Smith shapes product, campaigns, events and immersive experiences.
• Men’s products account for roughly 24% of the brand’s revenue, and the appointment is intended to reenergize that segment.
• Smith, 27, is expected to relocate to Paris to take up the role after working with the Maison’s ateliers and factories.