Overview

• The 27-year-old will relocate to Paris and oversee four annual men’s collections spanning shoes, leather goods and accessories, as well as campaigns and immersive brand experiences.
• An avant-premiere capsule is scheduled for January 2026 in stores and online, followed by a full men’s debut at Paris Men’s Fashion Week that month.
• Christian Louboutin will continue to oversee the men’s category overall while Smith leads creative direction.
• Men’s products account for roughly 24% of the company’s sales, with the appointment intended to boost visibility and connect with younger consumers.
• Reaction has been mixed, with praise for Smith’s cultural reach and criticism of his limited technical experience, as he begins training with ateliers and factories.