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Christian Louboutin Names Jaden Smith First Creative Director of Menswear

The appointment places a Gen Z cultural figure over a division reported to represent about a quarter of the brand’s business.

Overview

  • Smith will relocate to Paris to lead the men’s line and debut his first designs in January during Paris men’s fashion week.
  • He will oversee four annual collections spanning shoes, leather goods and accessories, as well as campaigns, events and immersive experiences.
  • Christian Louboutin praised Smith’s personality, style and mindset, describing him as interesting, kind and humble.
  • Smith told WWD the role is one of the greatest honors of his life and said he feels pressure to live up to the house’s standards.
  • Louboutin expanded into menswear about 15 years ago, and the move reflects a broader industry pattern of recruiting cultural figures to connect with new audiences.