Chris Pratt, Chris Hemsworth, and Kris Jenner Star in Ray-Ban Meta Super Bowl Ad

The ad showcases Meta AI-powered glasses with humor and cultural nods, including a $6.2M banana gag and Kris Jenner’s comedic cameo.

Ray-Ban and Meta debuted their AI-powered smart glasses in a Super Bowl ad featuring Chris Pratt, Chris Hemsworth, and Kris Jenner.
The commercial, directed by Matthew Vaughn, highlights the glasses' AI capabilities like real-time object identification, hands-free video capture, and text translation.
The ad humorously references Maurizio Cattelan’s famous $6.2 million banana artwork, with Hemsworth eating a banana identified as art by Pratt using the glasses.
Kris Jenner appears in a comedic role, delivering the ad’s closing line after discovering the banana incident, further tying the campaign to pop culture.
The Ray-Ban Meta glasses aim to seamlessly integrate AI into daily life, offering features activated by voice commands and starting at $299.