Overview

• Coldplay frontman Chris Martin criticized Rogers Stadium as “a weird stadium in the middle of nowhere,” drawing attention to its remote 15-kilometre location north of downtown Toronto.
• Live Nation Canada says recent operational adjustments such as new crowd-flow protocols, increased staffing, transit coordination, comfort enhancements have improved entry and exit times at the 50,000-seat venue.
• York University marketing professor Markus Giesler described these negative stories as “branding poison” that could harm Rogers’ reputation given its high-profile sponsorship.
• Ticketholders continue to report confusion between the suburban Rogers Stadium and the downtown Rogers Centre, exacerbating transit challenges and delaying arrivals and departures.
• University of Guelph professor Timothy Dewhirst warned that the dominance of Rogers and Live Nation in Toronto’s concert market may reduce pressure to resolve persistent customer-experience issues.