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Chris Christie Launches Major Ad Campaign in New Hampshire Amid Calls to Drop Out

Former New Jersey Governor positions himself as the only Republican candidate willing to openly criticize Donald Trump, insisting he won't drop out despite trailing in the polls.

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Former Governor of New Jersey Chris Christie gestures as he speaks during the fourth Republican presidential primary debate at the University of Alabama in Tuscaloosa, Alabama, on December 6, 2023. (Photo by Jim WATSON / AFP)
Former New Jersey Gov. Chris Christie speaks to reporters in the spin room following the NewsNation Republican Presidential Primary Debate at the University of Alabama on December 6, 2023 in Tuscaloosa, Alabama.

Overview

  • Chris Christie, former New Jersey Governor and 2024 presidential candidate, has launched a seven-figure ad campaign in New Hampshire, directly addressing calls for him to drop out of the race.
  • In the ad, Christie positions himself as the only Republican candidate willing to openly criticize former President Donald Trump, stating 'I’m the only one saying Donald Trump is a liar'.
  • Christie's campaign is focusing heavily on New Hampshire, with the ad being part of a significant advertising push in the state across broadcast and digital platforms.
  • Despite trailing significantly in the polls, both nationally and in New Hampshire, Christie insists he won't drop out and is positioning his campaign as a truth-telling alternative to other candidates.
  • The ad campaign comes amid a wider context of intra-party competition and tension within the Republican party, as various candidates vie for support in the lead-up to the 2024 presidential election.