Overview

• Emo cheerleaders headlined a collection that fused varsity tropes with goth‑punk craft and Bulgarian folkloric touches.
• Notting Hill’s Harrow Club was transformed into a pep‑rally set with inflatables, mascots, a jumbotron, confetti and attendants handing out crisps.
• Roughly 45 street‑cast models presented the looks, reflecting a preference for real, sometimes awkward faces scouted in places like Sainsbury’s and Westfield.
• The brand broadened its lifestyle play by debuting a Chilly’s water bottle collaboration, showing new bags from its Sony headphones partnership and scenting the venue with its recently launched fragrances in leather holders.
• Reviewers noted elevated materials and finish across staples such as carabiner skirts and bustier dresses, as the designers reported e‑commerce nearing parity with wholesale following their BFC/Vogue Fashion Fund win.