Overview

• The SS26 presentation, titled Cheerlore, transformed Notting Hill’s Harrow Club with inflatables, mascots, confetti, jumbotron screens, and scattered potato chips.
• The runway featured roughly 45 street‑cast models discovered in everyday London spots, reflecting casting director Sarah Small’s preference for real, idiosyncratic faces.
• Looks fused cheer and varsity codes with punk‑goth textures, including varsity jackets, cheer‑printed tops, chained skirts, oversized fur, bedazzled bras, and cat‑eared hoodies.
• The designers referenced a 1999 Varsity Spirit drill‑team soundtrack and incorporated regional costume elements such as Karakachani‑inspired trims and padded headdresses.
• Emma Chopova and Laura Lowena‑Irons flagged selective brand extensions, announcing a Chilly’s collaboration, noting a Sony tie‑in, and spotlighting fragrances launched after their 2024 BFC/Vogue Fashion Fund win.