Overview
- Chopard launched a global 50th‑anniversary campaign on Tuesday that reissues ‘Happy Diamond Heritage’ pieces and introduces new Happy Sport watches and pendants.
- The 34 mm Happy Diamonds Heritage watch now houses Chopard’s in‑house 10.01‑C hand‑wound movement with a 45‑hour power reserve and 21 floating diamonds, while a 24 mm quartz Heritage carries nine floating stones.
- The refreshed pieces keep signature visual cues such as the cushion‑shaped case and onyx dial but refine finishing and proportions to echo the 1976 originals.
- Material and sourcing updates include Lucent Steel made with at least 80% recycled content, Responsible Jewelry Council‑certified stones, and ethical 18‑karat gold.
- Caroline Scheufele anchors the campaign in personal storytelling about the collection’s origin and selected ambassadors Bella Hadid and Liu Wen to underscore the line’s emotional and modern appeal.