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Choo Young‑Woo Faces Backlash Over Phone Case as Agency Calls Artwork Inappropriate

Polaris Entertainment labeled the phone-case artwork inappropriate, with consequences expected to be reputational rather than legal.

South Korean actor Choo Young Woo is facing backlash for being see with a phone case that had what fans called "pedophilic" art.
Head Over Heels Actor Choo Young-Woo Accused Of 'Pedophilic' Phone Cover, 'Perverted' Behaviour - Full Controversy EXPLAINED
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Overview

  • The image surfaced from a September 4 Tom Ford Beauty press event at The Hyundai Seoul where the actor was photographed using the phone.
  • The case features a schoolgirl-like figure before a sign reading “ADULT GOODS” and the words “LOVE MERCI,” which outlets note is the name of a real adult-goods shop in Akihabara.
  • Polaris Entertainment issued a late Friday statement acknowledging the imagery was inappropriate, and Choo has not offered a personal explanation.
  • Legal commentators say criminal charges are unlikely under South Korean law, which prioritizes distribution and production of illicit material over suggestive imagery.
  • Industry sources report advertisers are reassessing partnerships, while online reaction remains sharply divided between condemnation and defense.