Overview

• The Korean Business Research Institute calculated this month’s rankings using data on media coverage, public participation and community interaction for 100 actors in dramas, films and streaming projects.
• Choo Young Woo achieved the top position with a brand reputation index of 7,694,868 thanks to his performance in the hit drama Head Over Heels.
• Lee Jung Jae and Lee Byung Hun followed in second and third places with scores of 7,050,788 and 6,578,206, respectively, reflecting sustained interest in Squid Game 3.
• Park Bo Gum secured fourth place with 4,663,633 driven by his role in Good Boy, and Jo Yuri rounded out the top five at 4,322,075 after her debut in Squid Game 3.
• Industry stakeholders rely on these monthly rankings to guide casting, marketing and sponsorship decisions in South Korea’s competitive entertainment sector.