Overview
- The campaign began January 20, 2026 and will run throughout the year across global markets.
- Spots of 30 and 15 seconds will air on television, connected TV, digital, and social platforms with placements during major entertainment and college basketball broadcasts.
- Keegan-Michael Key fronts the creative in his third consecutive year partnering with Choice Hotels.
- Developed with 72andSunny New York and media agency dentsu X, the work emphasizes stretching travel budgets for more trips and memories.
- The effort highlights Comfort and Cambria while promoting the revamped Choice Privileges program, which offers more frequent rewards, faster Elite status, and exclusive benefits across 7,000+ properties in 46 countries and territories.