Choice Hotels Enters Africa With Three Kenya Franchises, Plans 15 More by 2030

Overview

• The initial Kenya slate includes an Ascend Collection property in the Maasai Mara and Clarion and Quality Inn hotels in Nairobi’s central business district, with openings targeted for early 2026.
• A newly signed master development agreement commits to a minimum of 15 additional properties across sub-Saharan and southern Africa by 2030.
• U.S.-based franchisee Aniket Shroff is leading the Kenya development in his first international venture with Choice Hotels.
• Choice reports its international portfolio now exceeds 150,000 rooms, EMEA is approaching 64,000 rooms after 7 percent year-over-year growth, and gross rooms revenue is about $3 billion.
• The company reiterates a goal to double international profitability by 2027 and cautions that construction, financing, and other factors could affect timelines.