Overview

• Chocolate del Bienestar is now available in over 26,000 Tiendas del Bienestar across Mexico in bar, powder and table formats priced at 14, 38 and 96 pesos
• The product carries three mandatory octagonal nutrition warnings under the 2021 labeling rule, signaling its 50 percent cacao fat and 35 percent cane sugar content
• The government buys cacao at guaranteed prices from 1,803 indigenous producers in Chiapas and Tabasco without subsidies or intermediaries, ensuring the initiative finances itself
• President Sheinbaum publicly addressed critics by emphasizing the program’s goal to support small farmers and expand rural development through direct procurement
• Officials confirmed Chocolate del Bienestar will not be sold in schools and revealed plans to open a dedicated chocolate plant in Tabasco by 2026