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Chloe Malle Sets Digital-First Course for American Vogue After Wintour Steps Back

Malle signals a digital-first strategy that limits print to occasional themed collectibles.

Overview

  • Vogue confirmed Malle, 39, as head of editorial content for the U.S. edition, with Anna Wintour retaining global roles and serving as her direct manager.
  • Malle told The New York Times she plans to publish print only for specific themes or cultural moments as collectible editions on high-quality paper, with the first likely next year.
  • Poynter highlighted business questions raised by the plan, including how subscriber pricing will work without a defined print schedule.
  • Internal reaction reported by the Daily Mail ranged from critiques referencing her famous parentage to optimism about her leadership and approach.
  • Malle is a decade-plus Vogue veteran who previously ran Vogue.com and co-hosted The Run-Through podcast; other reported contenders included Sara Moonves, Stella Bugbee and Nicole Phelps.