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Chivas Replaces Betting Logo on 17-Year-Old Samir Inda’s Shirt With ‘Caliente Ayuda’ for Puebla Game

The club worked with Liga MX to remove betting branding from the teenager’s kit as a preventive move under youth advertising guidance.

Overview

  • Starting with the match against Puebla, Inda’s jersey carries the Caliente Ayuda foundation mark instead of the Caliente.mx sponsor.
  • Chivas prepared two sponsor versions of the shirt for the fixture, a variation permitted under Liga MX rules to avoid confusion.
  • Club officials say no regulations were broken in Inda’s debut, but the change seeks to prevent misunderstandings and potential sanctions.
  • The adjustment follows a 2018 health authority recommendation that restricts gambling and alcohol advertising in youth divisions, creating grey areas when minors appear in first teams.
  • A similar patch was used previously for Gilberto Mora at Tijuana, and Chivas plans the same approach for any other debutants who are minors.