Overview

• Chiranjeevi praised the film’s psychological approach and urged audiences to experience it in theatres, spotlighting Shine Screens and the technical team.
• Trade estimates indicate roughly Rs 9.2–9.4 crore in four days in India, including about Rs 1.65 crore on day four despite a clash with Teja Sajja’s Mirai.
• Reports say ZEE5 holds the post-theatrical streaming rights with an expected premiere in the second week of October, and Zee Telugu has acquired satellite rights.
• Critics and audience feedback highlight the emphasis on organic, psychological horror over gimmicks, with outlets like 123Telugu noting effective scares and craft.
• The story follows a paid ‘ghost tour’ that descends into danger at a haunted site, with Bellamkonda Sai Sreenivas and Anupama Parameswaran leading Koushik Pegallapati’s cast.