Overview

• The limited-edition cookie marks Chips Ahoy!’s first use of a fruit-flavored filling, pairing a chocolate base and fudge chips with a red strawberry center symbolizing the Upside Down rifts.
• Early-access pre-sale is live now, with the treats set to hit U.S. store shelves on August 11.
• Both the special packs and a retro run of original Chips Ahoy! bags feature glow-in-the-dark 1980s-inspired artwork that mirrors the show’s period aesthetic.
• A QR code on every package launches an augmented reality game running through December 31, 2025, where players hunt hidden cookies to win Stranger Things merchandise and an Eddie Munson–inspired guitar.
• The campaign builds anticipation for Stranger Things Season 5, which Netflix will release in three installments from November 26 through New Year’s Eve.