Chips Ahoy! Unveils New Recipe with Enhanced Chocolate Flavor and Texture

The iconic cookie brand introduces its first recipe change in a decade, aiming to improve taste and texture with higher cacao content and a new mixing process.

• Mondelēz International announces the first recipe update in ten years for Chips Ahoy!, featuring better texture and more chocolate chips.
• The new recipe includes higher cacao content and Madagascar vanilla extract, reducing bitterness and enhancing the chocolate flavor.
• Over 5,000 hours and 60 recipe tests were dedicated to perfecting the new Chips Ahoy! cookie formula.
• The revamped Chips Ahoy! cookies, dubbed 'MMMproved,' are set to hit stores this month, with a national rollout in April.
• Marketing efforts include a partnership with Keke Palmer and a sweepstakes offering an expense-paid weekend in Malibu.

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