Overview

• Early registration grants fans exclusive access ahead of the cookies’ nationwide release on August 11
• The chocolate base treats with fudge chips debut the brand’s first-ever red strawberry filling inspired by the Upside Down
• Glow-in-the-dark retro packaging channels 1980s nostalgia and houses a QR code for immersive play
• Scanning the code transports players into a browser-based AR hunt where hidden cookies lead to Stranger Things merchandise and an Eddie Munson guitar
• The campaign aligns with Stranger Things Season 5’s three-part rollout, starting with episodes on November 26 and concluding on New Year’s Eve