Overview

• The AvoLotto Sweepstakes launched July 28 and invites Snapchat users to scan real avocados with an AR lens for the chance to win a year’s supply of guacamole delivered as 52 weekly free-guac codes.
• Chipotle will award up to 1,000 winners each day through July 30, and recipients must enter their Snapchat-generated code into a Chipotle Rewards account within five days to redeem.
• The custom AvoLotto lens was built with Snapchat to recognize only genuine avocados, underscoring Chipotle’s commitment to fresh ingredients.
• On July 31, National Avocado Day, all Chipotle Rewards members can use promo code AVO2025 to claim a free guacamole side or topping with any regular-priced entrée.
• The promotion leverages augmented reality and loyalty incentives to engage avocado enthusiasts and boost app-based ordering during the seasonal celebration.