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Chipotle’s Instant Freeplays to Deliver Free Entrées During NBA Finals Challenges

Starting June 5, fans can score a reward by texting a hidden keyword revealed in @chipotletweets posts triggered by coach’s challenges in the finals.

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Overview

  • The promotion launches with Game 1 of the NBA Finals on June 5, featuring the Indiana Pacers against the Oklahoma City Thunder.
  • Each coach’s challenge during the live broadcast prompts @chipotletweets to post a hidden keyword that fans can text to 888222 for a chance at a free entrée.
  • The first 5,000 participants to text the keyword will receive a code valid for any regularly priced entrée, with codes expiring five days after issue.
  • Chipotle’s president and chief brand officer says the Instant Freeplays offer is designed to make replay reviews more engaging for fans.
  • This initiative runs alongside the Summer of Extras program, which awards Rewards members bonus points and sweepstakes entries from June 1 through August 31.