Overview

• The promotion launches with Game 1 of the NBA Finals on June 5, featuring the Indiana Pacers against the Oklahoma City Thunder.
• Each coach’s challenge during the live broadcast prompts @chipotletweets to post a hidden keyword that fans can text to 888222 for a chance at a free entrée.
• The first 5,000 participants to text the keyword will receive a code valid for any regularly priced entrée, with codes expiring five days after issue.
• Chipotle’s president and chief brand officer says the Instant Freeplays offer is designed to make replay reviews more engaging for fans.
• This initiative runs alongside the Summer of Extras program, which awards Rewards members bonus points and sweepstakes entries from June 1 through August 31.