Overview

• Chipotle's Burrito Vault game is live, allowing players to guess burrito ingredient combinations for prizes worth over $1 million.
• The game awards 157,500 buy-one-get-one-free entrée codes, with the first 2,500 correct guesses each hour receiving a BOGO code.
• The first player to unlock the Burrito Vault each hour wins free burritos for a year, while others may earn 25 Chipotle Rewards points.
• The promotion is part of Chipotle's strategy to boost digital engagement and promote its loyalty program ahead of National Burrito Day on April 3.
• Chipotle refuted recent bankruptcy rumors, clarifying confusion with the closure of its spinoff venture, Farmesa Fresh Eatery.