Chipotle's Burrito Vault Game Nears Finale with Big Prizes Ahead of National Burrito Day

The gamified promotion, ending today, offers free burritos for a year, BOGO deals, and reward points to boost engagement as Chipotle highlights growth and loyalty initiatives.

Chipotle's Burrito Vault Game concludes today, April 2, giving customers a final chance to win prizes by guessing secret ingredient combinations.
The first person to guess the correct combination each hour wins free burritos for a year, with the next 2,500 players earning buy-one-get-one-free offers.
Participants can make four guesses per hour, with consolation prizes of 25 Chipotle Rewards points for those who unlock the vault after BOGO codes are claimed.
The campaign ties into National Burrito Day on April 3, with Chipotle offering free delivery for Rewards members using the code 'DELIVER' online or through the app.
Chipotle has emphasized its operational stability and growth, dispelling closure rumors while highlighting its record-breaking 2024 expansion of 304 new restaurants.

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