Overview

• Adobo Ranch is made with adobo peppers, sour cream and a blend of herbs and spices and will cost an extra 75 cents per order.
• It marks Chipotle’s first new dip since the rollout of Queso Blanco in 2020.
• The introduction follows a first-quarter same-store sales decline and a 12% drop in Chipotle’s share price this year.
• Rewards members who enroll by June 16 can get a free serving of Adobo Ranch on its launch day.
• The dip will be offered at all U.S. and Canadian locations to capitalize on ranch’s popularity among younger diners.