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5d ago

Chipotle to Enter Asia in 2026 With SPC Group, Starting in South Korea and Singapore

The move uses SPC’s local expertise to diversify a U.S.-concentrated footprint.

An exterior view of Chipotle in SoHo in New York City, U.S., October 4, 2024. REUTERS/Kent J. Edwards/File Photo
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Overview

  • Chipotle and SPC formed a joint venture after SPC affiliate Big Bite Company secured exclusive operating rights for the two markets through S&C Restaurants Holdings.
  • Openings are planned for 2026 in South Korea and Singapore, with exact sites and the number of restaurants yet to be announced.
  • CEO Scott Boatwright called Asia an “incredible growth opportunity” as diners seek variety and convenience.
  • SPC’s Heesoo Hur said brand familiarity in both markets makes them ideal entry points, citing the group’s experience building global chains like Shake Shack and Jamba.
  • The Asia push follows recent Middle East and Mexico deals and comes as the company seeks growth beyond a U.S.-heavy base while facing softer U.S. sales and tariff-driven cost pressures.