Overview
- The curated offerings go live Dec. 23 across the U.S. and Canada in restaurants and through Chipotle’s app and websites.
- A new High Protein Cup serves a 4-ounce portion of Adobo Chicken with 32 grams of protein, priced at a national average of about $3.82, with a steak option available.
- Menu choices range from 15 to 81 grams of protein, including the Double High Protein Bowl (81g), High Protein-High Fiber Bowl (46g), High Protein-Low Calorie Salad (36g), Double High Protein Burrito (79g), and an Adobo Chicken Taco (15g).
- Chipotle frames the move around rising protein prioritization and GLP-1-driven eating shifts, aiming to compete with protein bars and convenience snacks and to capture off-peak visits.
- The debut follows repeated cuts to same-store sales guidance and a sharp 2025 stock drop, with athlete and creator ‘go-to’ entrees set to appear in the app on Jan. 5.