Overview

• The limited-time red chimichurri debuts Sept. 30 and is prepared fresh in restaurants daily with a tangy, chile-and-herb profile.
• Chipotle Rewards members get a free side with a qualifying entrée on launch day, with new sign-ups required by 5 p.m. PT on Sept. 29 to receive the offer.
• The oil-based sauce features roasted garlic, fresh cilantro, chili peppers and citrus, and is reported to be priced at $1 as a standalone side.
• Chipotle’s culinary team recommends pairings such as a Carne Asada burrito, a Chicken bowl, and a Sofritas bowl to showcase the new flavor.
• Leaders say the launch builds on the Adobo Ranch lift in new and Gen Z guests and follows a faster cadence of limited-time drops, as investors watch for traffic trends ahead of the Oct. 29 earnings report under CEO Scott Boatwright.