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Chipotle Rolls Out High Protein Menu With 4-Ounce ‘High Protein Cup’ on Dec. 23

The rollout targets protein-focused diners to revive traffic by tapping trends tied to GLP-1 use.

Overview

  • The new menu goes live in the U.S. and Canada on Tuesday, December 23, with ordering in-restaurant and via the Chipotle app and websites.
  • Items span roughly 15 to 81 grams of protein, including a Double High Protein Bowl and Burrito, a High Protein–High Fiber Bowl, a Low Calorie Salad, and an Adobo Chicken Taco.
  • The High Protein Cup offers a 4-ounce portion of Adobo Chicken or steak at about 32 grams of protein and roughly 180 calories, with a national average price of $3.82.
  • Chipotle positions the lineup to meet growing demand for protein and GLP-1–friendly builds, citing clear calorie, protein, and fiber targets for smaller, nutrient-dense portions.
  • Creator and athlete builds from Josh Hart, Samantha Milton, and Kylie Sakaida are slated to join the digital menu on January 5 as the company seeks to re-energize demand after a difficult 2025.