Chipotle Revives Burrito Vault Game for National Burrito Day 2025
The interactive game offers over 150,000 BOGO codes, free burritos for a year, and other rewards as part of the chain's digital engagement strategy.
- The Burrito Vault game challenges players to guess exact burrito ingredient combinations to win prizes, including 2,500 hourly BOGO codes and free burritos for a year.
- The game runs from March 31 at 9 a.m. ET to April 2 at 11:59 p.m. ET, with a total prize pool valued at $1 million.
- Chipotle Rewards members who guess the combination after all BOGO codes are claimed will receive 25 rewards points in the app.
- National Burrito Day celebrations on April 3 will include a $0 delivery fee for Rewards members using the code DELIVER on orders placed via the website or app.
- Chipotle has clarified that rumors of bankruptcy and restaurant closures are false, stemming from confusion with a separate venture closure in 2023.