Chipotle Revives Boorito With $6 Costumed Rewards Deal on Oct. 31

The campaign drives in-restaurant scans through the loyalty program, pairing the offer with a TikTok costume contest awarding VIP cards.

Overview

Rewards members who visit in costume on Oct. 31 from 3 p.m. to close can get a $6 entrée, limited to one per person and valid on burritos, bowls, tacos, salads or quesadillas.
Redemption requires showing or scanning a Chipotle Rewards member code at checkout while in costume.
'Chip-or-Treat' promos run now through Oct. 30, sending members an email treat tailored to their preferences that is valid for five days.
Members can participate in 'Chip-or-Treat' once per week during the promotional window, according to the program details.
The #BooritoCostumeContest runs Oct. 27–Nov. 2 on TikTok, with a panel of judges selecting winners for Chipotle VIP Cards worth 50 free entrées, as Boorito marks its 25th year.