Overview
- The Boorito promotion runs on Saturday, Oct. 31, and gives a $6 burrito, bowl or similar entrée to customers who come in costume after 3 p.m. at participating U.S. Chipotle restaurants.
- To get the discount customers must be Chipotle Rewards members and scan their Rewards membership at checkout, with the deal limited to one discounted entrée per costumed guest.
- The offer is strictly in‑restaurant only and does not apply to mobile orders, delivery, catering, kids’ meals or combination with other promotions.
- Extras such as guacamole, queso and extra meat will cost more except that guac is free only when the entrée is vegetarian, and Chipotle will waive delivery fees on Nov. 1 for app or website orders of at least $10 while third‑party apps remain excluded and delivery menu or service fees may still apply.
- Boorito began around 2000 as a costume contest and has become a recurring marketing tradition for Chipotle aimed at driving foot traffic, prompting Rewards signups and giving staff discretion to determine what qualifies as a costume.