Overview

• Customers complained about smaller portion sizes on social media platforms like TikTok.
• Chipotle acknowledged that 10% of its restaurants had inconsistent serving sizes.
• The company will invest $50 million to standardize portion sizes across all locations.
• Staff retraining aims to reinforce Chipotle's commitment to generous servings.
• Despite the backlash, Chipotle's revenue and customer traffic have increased.