Chipotle Promises Bigger Portions After Social Media Backlash

CEO Brian Niccol commits to retraining staff at 3,500 locations to ensure consistent and generous servings.

Customers complained about smaller portion sizes on social media platforms like TikTok.
Chipotle acknowledged that 10% of its restaurants had inconsistent serving sizes.
The company will invest $50 million to standardize portion sizes across all locations.
Staff retraining aims to reinforce Chipotle's commitment to generous servings.
Despite the backlash, Chipotle's revenue and customer traffic have increased.