Overview

• Customers with permanent, temporary or hand-drawn tattoos resembling Chipotle’s branding can buy one entrée and get another free from 3 to 4 p.m. local time on June 13 at 13 participating U.S. restaurants.
• The promotion is valid only for in-store orders of equal or lesser value and excludes kids’ meals, online orders and delivery apps.
• Chipotle is releasing a set of 13 limited-edition temporary “flash” tattoos inspired by its iconic elements—such as the black fork and ingredient illustrations—at participating locations during the promo while supplies last.
• The campaign nods to a meme comparing takeout-bag doodles to body art and celebrates superfans who carry Chipotle-themed ink.
• On June 17 Chipotle will debut its new Adobo Ranch dip nationwide and offer Rewards members a free sample on launch day.