Overview

• The promotion began with Game 1 of the NBA Finals on June 5 and will run through the series, which could extend until June 22.
• During each Coach’s Challenge, Chipotle posts a teaser on X containing a concealed keyword for fans to find.
• The first 5,000 people to text the hidden keyword to 888222 after each challenge win a free regularly priced entrée.
• Free entrée codes can be redeemed on any regular menu item and expire five days after they are issued.
• Instant Freeplays follow Chipotle’s track record of interactive games like the Burrito Vault and Chipotle IQ promotions.