Overview

• The new Red Chimichurri debuts Sept. 30 as a $1 add-on, with Chipotle Rewards members getting a free side with an entrée purchase on launch day.
• Prepared in-restaurant daily, the oil-based sauce features roasted garlic, fresh cilantro, chili peppers and citrus juice.
• Chipotle is accelerating limited-time menu tests, with this sauce representing the third launch in under a month under CEO Scott Boatwright.
• Company-cited Numerator data from June’s Adobo Ranch found 46% of buyers were new guests and that purchasers skewed about 20% more Gen Z.
• Executives position the release as a visit driver after two weak sales quarters and a roughly 30% share slide since Brian Niccol’s exit, with results due Oct. 29.