Overview
- Starting Dec. 23, customers in the U.S. and Canada can order a curated lineup that spans bowls, a burrito, a salad, and a single taco with roughly 15 to 81 grams of protein.
- The new High Protein Cup offers a 4‑ounce serving of Adobo Chicken or steak with about 32 grams of protein at a national average price of $3.82.
- Chipotle designed GLP‑1‑friendly builds to align with commonly cited ranges of roughly 300–550 calories, 20–40 grams of protein, and 6–12 grams of fiber.
- The company says the menu formalizes social‑media ordering hacks, such as fans buying a side of chicken as a standalone snack or add‑on.
- Executives and coverage frame the launch as a bid to revive demand after lowered sales forecasts and a steep 2025 stock slide, with athlete and creator items arriving Jan. 5, 2026.