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3h ago

Chipotle Launches College 'U Rewards' With 12 Points per Dollar and 1,000-Point Bonus

The college-only perks aim to lift traffic by deepening Gen Z loyalty after a quarter of falling comparable sales.

Pieces from the Urban Outfitters x Chipotle "A Little Extra" Dorm Collection. The Chipotle Delivery Doormat is $19.
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Overview

  • Chipotle U Rewards went live Aug. 19 for students who enroll at chipotle.com/chipotle-u-rewards and verify status through ID.me.
  • Members earn 12 points per $1 spent, up from 10 in the standard program, plus a 1,000-point sign-up bonus at enrollment.
  • Points can be redeemed for free entrees and guacamole, with additional offers that include free food drops, discounts and free delivery.
  • All Chipotle rewards points expire after 180 days of account inactivity, according to the program terms.
  • An Urban Outfitters collaboration called the 'A Little Extra' dorm collection launches Aug. 20 with Chipotle-themed items priced about $16 to $300, part of a campus-focused push after Q2 comparable sales fell 4%.