Overview

• Chipotle's Cinco de Mayo celebration runs from May 1–5, offering $0 delivery and free chips with queso on select dates via promo codes.
• The highlight of the campaign is the 'Ingredient Quest' game launching May 5 at 3 p.m. PT on Roblox, designed to educate players about Chipotle's 53 real ingredients.
• Players in the game will collect virtual ingredient cards by earning in-game currency and completing a scavenger hunt within the Burrito Builder experience.
• The first 50,000 players to collect all 53 ingredient cards will win a free Chipotle entrée, with over $1 million in free food allocated for the promotion.
• Chipotle’s campaign targets Gen Z audiences by combining digital gamification, food education, and loyalty incentives to drive brand engagement.