Chipotle Expands Portion Sizes After Customer Backlash

The fast-casual chain faced increased costs but aims to maintain customer satisfaction with larger servings.

Chipotle responded to criticism by increasing portion sizes, which had been inconsistent across locations.
The company saw a rise in food costs, particularly for avocados and dairy, due to the focus on larger portions.
Despite higher costs, Chipotle's increased portion sizes have led to higher customer satisfaction and social media praise.
Wall Street analysts view the move as positive, expecting it to drive more traffic to Chipotle stores.
Former CEO Brian Niccol initiated the changes in July, emphasizing that generous portions are a core part of Chipotle's brand.