Overview

• Enrollment opened August 19 via chipotle.com with ID.me verification for eligible students.
• Members earn 12 points per $1 spent—20% more than the standard program—and receive 1,000 bonus points at sign-up.
• Points can be redeemed for free menu items, with surprise food drops, discounts, and promotions tied to finals, game days, and graduation.
• The Chipotle x Urban Outfitters 'A Little Extra' dorm collection is available August 20 online and in select college-town stores, featuring items priced from $16 to $299.
• Chipotle cites higher spend and retention among college-age members and more than 250 restaurants near campuses, contextualized by a recent quarter with revenue below forecasts and a 4% comparable-sales decline.