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3w ago

Chipotle Combines Gaming and Promotions for Cinco de Mayo Celebration

The brand's 'Ingredient Quest' on Roblox launches May 5, offering free entrees to the first 50,000 players, alongside app-exclusive deals from May 1 to May 5.

Chipotle Roblox
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Overview

  • Chipotle's Cinco de Mayo campaign features a $1 million giveaway, including free food and digital promotions.
  • The 'Ingredient Quest' game on Roblox allows players to collect 53 virtual ingredient cards for a chance to win free entrees.
  • The game launches on May 5 at 3 p.m. PT, with rewards for the first 50,000 players to complete the challenge.
  • From May 1–5, Chipotle offers $0 delivery fees on app and web orders with promo code DELIVER.
  • Additional deals include free chips and queso blanco for digital orders from May 3–5 using promo code CINCO25.