Overview
- Chipotle, which announced Monday, returned Pollo Asado nationwide for a limited time with availability at U.S. and Canada restaurants beginning Aug. 31.
- The chain says the relaunch features a new adobo recipe of freshly grilled chicken seasoned with garlic, Mexican spices and hand-cut cilantro finished with citrus and lime.
- Chili Lime Chips, a side inspired by a viral fan hack, are available early to Chipotle Rewards members on Aug. 31 and will roll out to all customers on Sept. 4.
- To drive digital orders the company is offering free delivery on Pollo Asado orders from Aug. 31 through Sept. 13 and a SUNDAYS code redeemable for a free entrée on Sept. 6 with qualifying purchases.
- The moves turn a customer-created trend into an official product and use staggered access, promotions and high-profile social buzz to boost app engagement and short-term traffic to restaurants.