Overview

• Carne asada returns Thursday, Sept. 4, for a limited run, marking the item’s fourth comeback since its 2019 debut.
• The marinated grilled steak is seasoned with cumin, coriander, garlic and oregano, then finished with fresh lime and cilantro.
• A college football BOGO offer runs Monday, Sept. 15 after 5 p.m. local time for in-restaurant customers wearing a college jersey, with a limit of five free items per check and an equal-or-greater-value purchase required at participating locations.
• Chipotle features in EA Sports’ College Football 26 “Road to Glory” mode, where players can sign an NIL-style deal to promote the return for in-game skill points and stat boosts.
• Executives say the comeback is designed to attract new guests, re-engage Chipotle Rewards members and align with gameday occasions.