Overview

• The limited-edition kit goes on sale July 15 at 12 p.m. Eastern exclusively on wonderskin.com and TikTok Shop for $29.
• Users apply a green metallic foil lip masque that dries in 30–60 seconds then peels off to reveal a smudge- and burrito-proof nude-rose shade lasting up to 10 hours.
• The relaunch follows more than 10,000 messages and restock requests after the peel-and-reveal stain sold out within hours of its July 2024 debut.
• Wonderskin CEO Michael Malinsky and Chipotle’s brand team say this final run will seal the archive with no immediate plans for another food-beauty collaboration.
• The collaboration exemplifies both brands’ strategy of leveraging social media buzz, wait-lists and scarcity to deepen direct-to-consumer engagement.